All good, except for one detail.
A couple of weeks ago, a good friend comes to me and asks a new logo for her partner’s business. They do some great woodwork, have an online shop, presence on social media, they have most of the boxes ticked. Except for their logo. They were using a royalty-free illustration that didn’t really communicate what their business is about. Besides, anybody else that paid for the same rights could start using that same illustration too. Not ideal.
The magic is in the details.
To be fair, the illustration I did won’t tell you what the business does either, except for the big title in it. Okay, I’ll admit it, logo design is not really my thing. I enjoy more doing the illustration, the challenge of the caricature, than coming up with a corporate iconographic representation that will encompass who you are, what you do and the things you believe in. Big responsibility. Coming from the graphic design industry, I can’t tell you how many times I’ve done it before – many!, so today I can say it’s no longer a seven-headed beast. I mean, kind of is but, over the years, I’ve learnt how to tame it.
So, there you have it, that’s their new logo now. The little dude in the middle does resemble the friendly smile of the business owner, so I was pretty happy with that. And I got to read this “Omg San you are amazing, thank you so much” feedback, on their email reply, after I asked for the client’s thoughts on the logo options.
Now, go find The Board Upcycler works online (https://www.facebook.com/theboardupcycler/), check out their latest creation and treat yourself with some creative upcycle work, while supporting their local Queensland business.
just spent the last month and a bit helping the communication team at the city of Tea Tree Gully council sort out their visual and corporate identity. I have to say, I was surprised.
From other people I know that work with councils, the impression I had is that things are generally (too) slow, I thought I’d fighting bureaucracy and quickly start hitting walls. Instead, I met a dynamic team, young and young at heart, they took me in as part of the team from day one, and together we worked. In the course of 5 weeks we fixed the brand style guide, signage, events collateral, the mascot team for Waterworld, their website new look, intranet, asset management system and more. Few! It was full on, but it was fun.
Layouts above for illustration purpose only. For correct information, eg. dates, visit their website.
Design is collaborative
Coming from a creative agency background, I was quite used with ridiculous deadlines, with everything being for yesterday. Top that with two direct managers, one older and insecure yet arrogant, the other young and overly ambitious – both incredibly arrogant, fresh graduates, ready to treat every one on their level or below like dirt, for no good reason. So this time, joining a friendly team in such open and collaborative environment, was just a bliss, like fresh air.
For this reason, I can say my first experience with working with in council was great, and I have the communication team to thank for. I understand some of the designs proposed may take a long time to be implemented, if ever, but in the end, it was fun taking on the challenge and working alongside professionals who truly understand the meaning of team work, inclusion and collaboration. Thank you CTTG team.