The Board Upcycler logo

Graphics, Illustration

All good, except for one detail.

A couple of weeks ago, a good friend comes to me and asks a new logo for her partner’s business. They do some great woodwork, have an online shop, presence on social media, they have most of the boxes ticked. Except for their logo. They were using a royalty-free illustration that didn’t really communicate what their business is about. Besides, anybody else that paid for the same rights could start using that same illustration too. Not ideal.

The magic is in the details.

To be fair, the illustration I did won’t tell you what the business does either, except for the big title in it. Okay, I’ll admit it, logo design is not really my thing. I enjoy more doing the illustration, the challenge of the caricature, than coming up with a corporate iconographic representation that will encompass who you are, what you do and the things you believe in. Big responsibility. Coming from the graphic design industry, I can’t tell you how many times I’ve done it before – many!, so today I can say it’s no longer a seven-headed beast. I mean, kind of is but, over the years, I’ve learnt how to tame it.

So, there you have it, that’s their new logo now. The little dude in the middle does resemble the friendly smile of the business owner, so I was pretty happy with that. And I got to read this “Omg San you are amazing, thank you so much” feedback, on their email reply, after I asked for the client’s thoughts on the logo options.

Now, go find The Board Upcycler works online (, check out their latest creation and treat yourself with some creative upcycle work, while supporting their local Queensland business.