Feel free to email any queries, and I’ll get back to you on this shortly.
Section: The problem
Not because the build was bad. Because nobody asked the right question at the start.
The brief arrives as a content dump. Someone hands over a 60-page policy and asks for a course. Six weeks and a five-figure invoice later, the module goes live, completion rates look fine, and absolutely nothing changes on the floor.
The problem was never the production. It was that no one defined what people actually need to do differently, and whether training was the right lever at all.
Section: What you get
By the end of week two you own a Blueprint containing:
The behavioural goal. One measurable business outcome, agreed by your stakeholders, in writing.
The target behaviours. What people need to do differently, not what they need to know.
The root cause analysis. Whether each gap is environment, knowledge, skill or motivation, and which of those training can actually fix.
The activity map. Practice activities and scenarios matched to each behaviour, with the supporting information attached to the activity rather than dumped up front.
The media and technology plan. What format each piece should take, and what it needs to run on: Storyline, Rise, H5P, video, job aid, facilitated session, or nothing at all.
A build estimate. Realistic effort and cost ranges for producing it, so you can budget or tender with confidence.
A “don’t build this” list. The content that should be a job aid, an email, or a management conversation instead of a course.
It’s yours. Take it to your internal team, to a vendor, to a tender panel, or bring it back to me.
Section: How it works
Day 1: Kickoff (60 minutes) We agree the scope, the stakeholders, and what “success” would look like twelve months out.
Days 3 to 4: Action mapping workshop (half day) Your SMEs and stakeholders in one room, virtual or in person. This is where the content dump gets turned into behaviours. It is the only session that needs real time from your people.
Days 5 to 8: Design and drafting I do the work. You do nothing.
Day 9: Walkthrough (60 minutes) I present the draft Blueprint, you challenge it, we mark up what needs to change.
Day 10: Final delivery Revised Blueprint delivered as a PDF plus editable source. One round of revisions is included.
Section: Pricing
All prices in AUD, excluding GST. 50% on booking, 50% on delivery.
Build credit. If you engage me to produce the learning within 90 days of delivery, 50% of your Blueprint fee comes off the build.
Section: Who this is for
Section: What this is not
The Blueprint does not include: building the course, writing final content, producing video or 3D, LMS configuration, SCORM packaging, translation, or ongoing evaluation. Those are separate engagements, and the Blueprint will tell you roughly what they’ll cost.
I also won’t pretend training is the answer when it isn’t. If the analysis says your problem is a broken process or a management issue, that’s what the Blueprint will say. You’ll have saved considerably more than you paid me.
I’ve built learning for Brisbane City Council, BHP, Elders Insurance and others: code of conduct, contract management, information security, field leadership, city resilience. Branched scenarios, serious games, custom 3D characters, the lot.
Which means the Blueprint isn’t theoretical. It’s written by someone who has to build the thing afterwards, so the estimates are honest and the design is producible.
I work with action mapping (thanks, Cathy Moore) because it starts with what people need to do, not what someone wants to tell them.
Learning Designer
Closing CTA
No pitch deck, no discovery process, no invoice. If the Blueprint isn’t right for what you’re facing, I’ll tell you and point you somewhere better.
Button: Book a time Under button: Prefer to think first? Run your problem through the free action mapping tool.