Learning Experience Design and Development

Coming from a design background, I enjoy bringing my digital design skills to learning – for more on this, see below “why do I do this?”.

I believe knowledge can change the world! It changes mine, often. Learning makes people better, more aware, more inclusive, emotionally capable and reflective individuals. Expand that to their relationships and the community, and we have a better world to live in.

That’s me, on a mission to change individuals for the better, one heart at a time.

I strive to design effective learning programs that are engaging and relevant. Learning that empowers people to be a better version of themselves, while aiming to align behaviour with the business’ vision.

 Branched-scenario, Game-based activities (aka. serious games)

  • Adult learning theory, leadership and preference frameworks
  • Storytelling for learning design
  • Gamification of existing programs; 
  • Learning portal and technology, eg. Storyline/Rise, H5P, LMP/LXP, SCORM/xAPI,
  • Leverage AI-powered tools, augmented and virtual reality, and interactive video
  • Online and offline learning experiences
Why do I do this?

Back in 2015-ish, my boy asked me what I do for work. That was advertising and marketing, and I got myself explaining that my main goal was to help rich companies sell more, meaning I was helping people who already had a lot of money make even more money. As I saw him trying to understand what I just said, I was secretly hoping he didn’t – and I didn’t like it one bit. 

That is not to say advertising is inherently bad, just that since I moved to learning, I feel my work has a far more noble purpose. If I do my job well, the training I build (my product) will help people be safer, smarter, better equipped to do their jobs and better versions of themselves. And if they happen to be leaders, that should have a ripple effect into the lives of many others.

Think about the training you need. Why do you need it?


Some of my past learning works

Vehicle Responsibilities
Lara releasing viruses in an office environment

Section: The problem

Most training fails before anyone opens the first slide.

Not because the build was bad. Because nobody asked the right question at the start.

The brief arrives as a content dump. Someone hands over a 60-page policy and asks for a course. Six weeks and a five-figure invoice later, the module goes live, completion rates look fine, and absolutely nothing changes on the floor.

The problem was never the production. It was that no one defined what people actually need to do differently, and whether training was the right lever at all.

Section: What you get

A design document, not a proposal.

By the end of week two you own a Blueprint containing:

The behavioural goal. One measurable business outcome, agreed by your stakeholders, in writing.
The target behaviours. What people need to do differently, not what they need to know.
The root cause analysis. Whether each gap is environment, knowledge, skill or motivation, and which of those training can actually fix.
The activity map. Practice activities and scenarios matched to each behaviour, with the supporting information attached to the activity rather than dumped up front.
The media and technology plan. What format each piece should take, and what it needs to run on: Storyline, Rise, H5P, video, job aid, facilitated session, or nothing at all.
A build estimate. Realistic effort and cost ranges for producing it, so you can budget or tender with confidence.
A “don’t build this” list. The content that should be a job aid, an email, or a management conversation instead of a course.

It’s yours. Take it to your internal team, to a vendor, to a tender panel, or bring it back to me.

Section: How it works

Two weeks. Four touchpoints. Minimal load on your team.

Day 1: Kickoff (60 minutes) We agree the scope, the stakeholders, and what “success” would look like twelve months out.

Days 3 to 4: Action mapping workshop (half day) Your SMEs and stakeholders in one room, virtual or in person. This is where the content dump gets turned into behaviours. It is the only session that needs real time from your people.

Days 5 to 8: Design and drafting I do the work. You do nothing.

Day 9: Walkthrough (60 minutes) I present the draft Blueprint, you challenge it, we mark up what needs to change.

Day 10: Final delivery Revised Blueprint delivered as a PDF plus editable source. One round of revisions is included.

Section: Pricing

Published prices. No discovery call required to find out what it costs.

Focus

Best for one course or topic
$3,300
  • Workshop: 2 hours
  • Timeline: 1 Week
  • Stakeholders: Up to 3

Blueprint

Best for full courses with multiple stakeholders
$6,500
  • Workshop: Half day
  • Timeline: 2 Week
  • Stakeholders: Up to 8

Program

A curriculum or multi-module program
$14,000
  • Workshop: Two half days
  • Timeline: 4 Week
  • Stakeholders: Up to 15

All prices in AUD, excluding GST. 50% on booking, 50% on delivery.

Build credit. If you engage me to produce the learning within 90 days of delivery, 50% of your Blueprint fee comes off the build.

Section: Who this is for

This works best if you’re:

  • An L&D or HR lead with a training request you suspect is really a content dump
  • A safety, compliance or operations manager who needs behaviour to change, not completion rates to look good
  • A consultancy or agency that has won learning work and needs a design partner behind the scenes (white-label available, ask me)
  • Anyone about to spend $20,000 or more on a build and wanting to be sure it’s the right build

Section: What this is not

So we’re clear on the boundaries.

The Blueprint does not include: building the course, writing final content, producing video or 3D, LMS configuration, SCORM packaging, translation, or ongoing evaluation. Those are separate engagements, and the Blueprint will tell you roughly what they’ll cost.

I also won’t pretend training is the answer when it isn’t. If the analysis says your problem is a broken process or a management issue, that’s what the Blueprint will say. You’ll have saved considerably more than you paid me.

Why me

14 years designing learning. 20 before that in design.

I’ve built learning for Brisbane City Council, BHP, Elders Insurance and others: code of conduct, contract management, information security, field leadership, city resilience. Branched scenarios, serious games, custom 3D characters, the lot.

Which means the Blueprint isn’t theoretical. It’s written by someone who has to build the thing afterwards, so the estimates are honest and the design is producible.

I work with action mapping (thanks, Cathy Moore) because it starts with what people need to do, not what someone wants to tell them.

San Perroud

San Perroud

Learning Designer

FAQ

Can't we just skip to the build?
You can. Most people do. It’s why so many courses get built twice.
What if we already have the content?
Perfect. The Blueprint tells you which 20% of it earns its place and what to do with the rest.
Do you run the workshop in person?
In Brisbane, yes, at no extra cost. Elsewhere in Australia, virtually, or in person with travel at cost.
We're an agency. Can you white-label this?
Yes. Your logo, your client relationship, my analysis. Ask me for agency rates.
What if the Blueprint says we don't need training?
Then it’s the cheapest advice you’ll get this year.

Closing CTA

Twenty minutes to find out if this fits.

No pitch deck, no discovery process, no invoice. If the Blueprint isn’t right for what you’re facing, I’ll tell you and point you somewhere better.

Button: Book a time Under button: Prefer to think first? Run your problem through the free action mapping tool.

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