While working on revamping the Booze Brothers’ website, I gathered some pretty good insights from the directors and each of the shop managers to help them put together an online tool that would help them achieve their marketing goals.
One of the ideas I suggested was this product review that we’d add to their corporate video channel on a regular basis. Funnily enough, the project was first rejected as it sounded like a lot of work. After a few weeks, I reformatted the project and presented it again to the managers. With some positive responses I put together a little script, got the director’s approval, we did filming and few days later here is the first version.