On left, the HTML email template developed to wish clients and staff their season’s greetings, and to invite them to play a little interactive game online: BioGuard Gift Grab. These 3 images on the right hand side are screenshots of the game – the idea is to catch as many products as you can before the time runs out. The dog and the duck are the bad guys here, they either freeze the scoop or set the products on fire, besides decreasing the score. Good fun.
For the 3,000 plus emails sent, a comprehensive report was provided, so they could have a good idea on who opened, who didn’t, when, plus stats, graphs, which email was valid etc.