APTOS is a clinic based in Brazil with a team specialising in occupational therapy. They attend mostly children with motor function, social and learning disabilities.
Their logo needed to reflect the level of care, the social integration and work on individual aptitude that will help improve their social and motor skills. We believed we’ve not only achieved that but also pushed it towards a celebration feel referring to a successful achievement over a more often than not hard work. It’s the happy ending, supported by calming and corporate blue and the hot orange hue families.